Website support encompasses various marketing solutions to promote and optimize a website. Here are some examples of marketing solutions along with popular software tools that we use with our clients:

1. Search Engine Optimization (SEO):

• Yoast SEO: A popular WordPress plugin that helps optimize website content, meta tags, XML sitemaps, and more.
• SEMrush: An all-in-one SEO toolkit that provides keyword research, on-page optimization recommendations, backlink analysis, and competitor analysis.

2. Pay-Per-Click Advertising (PPC):

• Google Ads: Google’s advertising platform that allows you to create and manage text ads, display ads, shopping ads, and video ads across the Google network.
• Microsoft Advertising (formerly Bing Ads): Microsoft’s advertising platform that enables you to run search ads on the Bing search engine.

3. Social Media Marketing:

• Hootsuite: A social media management tool that helps schedule and publish posts, monitor social media engagement, and analyze performance across multiple social platforms.
• Buffer: Another popular social media management tool that offers scheduling, analytics, and collaboration features.

4. Content Marketing:

• WordPress: A versatile content management system (CMS) that allows you to create and publish blog posts, articles, and other content.
• HubSpot: An inbound marketing and sales platform that provides content creation tools, lead generation forms, and analytics for tracking content performance.

5. Email Marketing:

• Mailchimp: A widely-used email marketing platform that enables you to create and send email campaigns, automate workflows, and track email performance.
• Constant Contact: Another popular email marketing service that offers features like email templates, list management, and reporting.

6. Conversion Rate Optimization (CRO):

• Optimizely: A CRO platform that allows you to run A/B tests, multivariate tests, and personalization campaigns to improve website conversions.
• VWO (Visual Website Optimizer): A comprehensive CRO platform that offers A/B testing, heatmaps, visitor recordings, and behavior analysis.

7. Analytics and Reporting:

• Google Analytics: A free web analytics tool that provides detailed insights into website traffic, user behavior, conversion tracking, and audience demographics.
• Adobe Analytics: A robust analytics solution that offers advanced reporting, segmentation, and attribution modeling for in-depth website analysis.

8. Marketing Automation:

• HubSpot Marketing Hub: An all-in-one marketing automation platform that combines email marketing, lead generation, CRM, and analytics.
• Marketo: A comprehensive marketing automation platform with features like lead nurturing, campaign management, and lead scoring.

These are just a few examples of marketing solutions and the corresponding software tools we employ. The choice of tools depends on the specific requirements, budget, and preferences of the website owner or marketing team. It’s important to research and evaluate different options to find the best fit for your website support needs.