eCommerce Marketing

Empower and assist your eCommerce enterprise to reach greater and greater success - your digital and marketing partner.

We never skimp on anything, from strategy to execution and optimization. Our marketing company is familiar with the specific difficulties your store experiences and knows the language of eCommerce. We provide individualized solutions, practical knowledge, and innovative approaches to assist you in realizing your full potential and creating an online business that:

  • produces enduring, long-term ROI;
  • develops trust with your clients;
  • has good conversion rates and offers a fun buying experience;
  • stands out as a symbol of effective eCommerce.

There are numerous e-commerce platforms available, each with its own set of features and capabilities. Here is a list of popular e-commerce platforms:


2.WooCommerce (WordPress)




6.Wix Stores

7.Squarespace Commerce



10.Weebly eCommerce


12.Salesforce Commerce Cloud (formerly Demandware)

13.IBM Watson Commerce (formerly IBM WebSphere Commerce)

14.Oracle Commerce Cloud

15.Etsy (for handmade and unique products)

16.eBay (for auctions and marketplace-style selling)

17.Amazon Seller Central (for selling on Amazon)

18.Rakuten Commerce (formerly

19.Zoho Commerce

20.Square Online Store

ecommerce marketing irexton group

What marketing initiatives do we do to launch Shopify store to our clients?

Launching a shop on Shopify involves several Ecommerce marketing actions to ensure a successful launch and attract potential customers.

  1. Define target audience: Clearly identify who your ideal customers are, their demographics, interests, and preferences. This knowledge will help you tailor your marketing efforts effectively.
  2. Develop a compelling brand identity: Create a unique and memorable brand identity that aligns with your target audience. This includes designing a visually appealing logo, selecting a suitable color palette, and establishing a consistent brand voice.
  3. Optimize product listings: Write compelling product descriptions that highlight the key features, benefits, and unique selling points of your products. Use high-quality product images from various angles to showcase your items effectively.
  4. Implement search engine optimization (SEO): Optimize your Shopify store for search engines by incorporating relevant keywords in your product titles, descriptions, and meta tags. This helps improve your store’s visibility in search engine results and drives organic traffic.
  5. Set up social media accounts: Create accounts on popular social media platforms like Facebook, Instagram, Twitter, and Pinterest. Share engaging content, product updates, and promotions to build brand awareness and engage with your target audience Ecommerce.
  6. Content marketing: Publish valuable and relevant content on your blog or website to establish yourself as an authority in your industry. This can include product guides, how-to articles, customer testimonials, and industry news. Promote your content through social media and email marketing.
  7. Email marketing: Build an email list by offering incentives like discounts or exclusive content to visitors who sign up. Send regular newsletters, product updates, and personalized offers to nurture relationships with your subscribers and drive repeat purchases Ecommerce.
  8. Influencer marketing: Collaborate with relevant influencers or bloggers in your industry to promote your products. Their endorsement can help increase brand visibility and attract new customers.
  9. Paid advertising: Consider running targeted ads on platforms like Facebook Ads, Google Ads, or Instagram Ads. These platforms offer robust targeting options to reach your specific audience and drive traffic to your Shopify store.
  10. Launch promotions and discounts: Create a buzz around your store launch by offering introductory promotions, discounts, or limited-time offers. Leverage social media and email marketing to spread the word and encourage initial sales.
  11. Monitor and analyze performance: Utilize analytics tools like Google Analytics or Shopify’s built-in analytics to track your website’s performance, customer behavior, and conversion rates. This data will help you make informed decisions and optimize your marketing strategies.

Marketing is an ongoing process, and we continuously evaluate and adjust our efforts based on customer feedback and market trends Ecommerce.

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