About us

Our journey began when we took on our very first client, a small startup looking to make a big splash in the Portugal and Ukrainian markets. The agency started by thoroughly researching the client’s target audience and competition, analyzing the latest trends and strategies in social media and SEO. With this information in hand, we developed a comprehensive social media strategy that included a content calendar, engagement tactics, and targeted advertising campaigns.

For our clients’ marketing pain spots, we continually develop solutions.

1. Pain Point: Low Website Traffic.

Solution: Search Engine Optimization (SEO)

We conduct an SEO audit to identify areas for improvement, optimize website content with relevant keywords, and build high-quality backlinks. Implement technical SEO strategies such as improving page load speed and mobile optimization. Monitor organic search rankings and traffic using tools like Google Analytics.

2. Pain Point: Poor Social Media Engagement.

Solution: Engaging Content Strategy

We develop a content strategy that aligns with the target audience’s interests and preferences. Create compelling visuals, informative and entertaining posts, and encourage audience interaction through contests, polls, and user-generated content. Use social media listening tools to monitor conversations and respond promptly.

3. Pain Point: Ineffective Lead Generation.

Solution: Conversion Rate Optimization (CRO)

We analyze website traffic and user behavior using tools like heatmaps and A/B testing. Optimize landing pages, forms, and call-to-action buttons to improve conversion rates. Implement lead capture techniques such as offering valuable gated content or personalized offers to incentivize conversions.

4. Pain Point: Lack of Brand Awareness.

Solution: Content Marketing and Influencer Partnerships

We develop a content marketing strategy to create and distribute valuable, relevant, and shareable content across multiple channels. Collaborate with influencers in the industry to amplify brand reach and tap into their engaged audience. Utilize PR and media relations to secure coverage and increase brand visibility.

5. Pain Point: Data Analysis and Measurement.

Solution: Marketing Analytics and Reporting

We implement analytics tools like Google Analytics or marketing automation platforms to track and measure key performance indicators (KPIs) such as website traffic, conversion rates, and campaign ROI. Generate regular reports with actionable insights to evaluate marketing effectiveness and make data-driven decisions.

6. Pain Point: Fragmented Customer Experience.

Solution: Integrated Marketing Automation

We implement marketing automation tools to streamline and personalize customer journeys across different channels. Automate email campaigns, lead nurturing workflows, and personalized recommendations based on user behavior. Ensure consistent messaging and branding throughout the customer experience.

7. Pain Point: Limited Time for Content Creation.

Solution: Content Outsourcing and Repurposing

We collaborate with freelance writers, graphic designers, or agencies, use AI to outsource content creation tasks. Repurpose existing content into different formats (e.g., blog posts into videos, info graphics into social media posts) to maximize reach and engagement with minimal effort.

Tailoring our approach based on your unique circumstances to address the pain points we effectively drive to successful your marketing outcomes.

An overview of the iRexton marketing solutions that may benefit your company in different countries:

Portugal:

• Social Media: Develop and implement social media strategies to engage with the local audience, promote your brand, and drive website traffic.
• Local SEO: Optimize your website and online presence for local search results, ensuring that potential customers can easily find your business.
• Content Marketing: Create localized content in Portuguese to attract and engage with the target audience in Portugal.

USA:

• Paid Search Advertising: Run targeted pay-per-click (PPC) campaigns to reach the USA audience, maximize website visibility, and generate leads.
• Influencer Marketing: Collaborate with influential individuals and bloggers in the area to promote your brand and reach a wider audience.
• Event Marketing: Plan and execute local events and activations to create buzz and increase brand awareness.

Ukraine:

• Email Marketing: Develop personalized email marketing campaigns to nurture leads and build strong relationships with the audience.
• Search Engine Optimization: Optimize your website for local search queries, driving organic traffic and improving your online visibility.
• PR and Media Relations: Establish connections with local media outlets and journalists to secure press coverage and enhance brand reputation.

Sweden:

• Video Marketing: Create engaging video content to showcase your products or services, share customer testimonials, and attract the attention of the target audience.
• Community Management: Build an online community around your brand, actively engaging with customers, addressing their queries, and fostering brand loyalty.
• Mobile Marketing: Develop mobile-optimized campaigns to target smartphone users, leveraging the popularity of mobile devices among the local population.

Turkey:

• Influencer Marketing: Collaborate with popular influencers and bloggers to amplify your brand’s reach and connect with the local audience.
• Social Media Advertising: Run targeted social media advertising campaigns to increase brand awareness, drive website traffic, and generate leads.
• Localization: Adapt your website, content, and marketing materials to the local language and culture, ensuring relevance and resonance with the market.

China:

• WeChat Marketing: Utilize the popular messaging and social media platform WeChat to engage with the audience, build brand loyalty, and drive conversions.
• KOL (Key Opinion Leader) Partnerships: Collaborate with influential KOLs to promote your brand and products, leveraging their large following and credibility.
• E-commerce Strategies: Develop effective strategies to navigate the Chinese e-commerce landscape, including platforms like Tmall and JD.com, to reach customers.

India:

• Mobile Advertising: Create mobile-centric advertising campaigns to target the large population of smartphone users, maximizing reach and engagement.
• Content Localization: Adapt your content to the local language (Hindi, Marathi, etc.) to resonate with the audience and enhance brand connection.
• Geo-targeted PPC: Implement pay-per-click advertising campaigns that specifically target users, ensuring cost-effective ad placements and generating quality leads.

Namibia:

• Outdoor Advertising: Utilize billboards, bus stop ads, and other outdoor advertising channels to reach the local population and increase brand visibility.
• Local Partnerships: Collaborate with local businesses, organizations, or influencers to expand your reach and build trust within the community.
• SMS Marketing: Utilize targeted SMS campaigns to reach the mobile-savvy population, delivering personalized offers, updates, or promotions.

Brazil:

• Carnival Marketing: Leverage the festive atmosphere and the renowned Carnival to create engaging marketing campaigns that capture the spirit of celebration and promote your brand.
• Social Media Contests: Run interactive contests and giveaways on social media platforms to engage with the local audience and generate buzz around your brand.
• Local Event Sponsorship: Partner with local events and festivals to increase brand visibility, reach your target audience, and demonstrate community involvement.

UAE:

• Influencer Marketing: Collaborate with influential personalities and content creators to leverage their reach and credibility, expanding your brand’s visibility.
• Arabic Localization: Adapt your website, content, and marketing materials to the Arabic language and culture, ensuring relevance and resonance with the market.
• Luxury Branding: Develop sophisticated and high-end branding strategies that align with the luxury-oriented consumer market, highlighting exclusivity and quality.

Canada:

• Local Search Optimization: Optimize your online presence to rank well in local search results, ensuring that your business is easily discoverable by potential customers.
• Sustainable Marketing: Emphasize and promote your brand’s commitment to sustainability and eco-friendliness, aligning with the environmentally conscious values of residents.
• Video Production: Create visually appealing and engaging videos to showcase your products or services, telling compelling stories that resonate with the audience.

Singapore:

• Data-Driven Marketing: Utilize advanced analytics and data-driven insights to understand consumer behavior and preferences, allowing for targeted and personalized marketing campaigns.
• Influencer Collaborations: Partner with local influencers and micro-influencers to tap into their engaged following and promote your brand to a wider audience.
• Localization: Adapt your marketing strategies to the multicultural and multilingual landscape, ensuring cultural sensitivity and effective communication.

Angola:

• Outdoor Advertising: Utilize billboards, bus stop ads, and other outdoor advertising channels to reach the local population and increase brand visibility.
• Local Partnerships: Collaborate with local businesses, organizations, or influencers to expand your reach and build trust within the community.
• Print Advertising: Leverage print media such as newspapers and magazines to target specific demographics and enhance brand recognition.

These are just a few examples of the marketing solutions we tailor to your business in each specific location. The strategies can be further customized based on your industry, target audience, and business objectives.